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Being the first Nike Live concept in the region, Nike by Marina offers a personalised retail experience by combining the best of the brand’s products, innovations and seamless services. The new venue is developed by the brand’s own design team in collaboration with their partner GMG, taking the learnings from previously introduced Nike Live locations and adapting them to the local context.
The space is divided into three zones – the Welcome Area, Living Room and Kitchen. Each of them encourages visitors to engage with the brand through various digital and in-person experiences. Here, the local NikePlus members can get exclusive access to new arrivals, special drops and events.
The interior features a number of made-to-fit acoustic solutions, made from PET felt. You can see custom patterned wall panels in the fitting rooms and at the entrance. To bring acoustic comfort to the shopping area, the design team applied ReFelt acoustic baffles on the ceiling.